Wil-win Farms

logo / Branding, 2025

Concept: Wil-Win Farms is a family-owned farm located in Swartz Creek, Michigan and operated by the McWilliams family. Originally established as a pig farm, the business is rooted in hard work, tradition, and family values.

The name Wil-Win combines the first three letters of the owners' children's names, Willow and Winston, creating a meaningful identity that reflects the farm's family-centered foundation. The branding was designed to honor the farm's heritage while creating a strong, recognizable identity for its future growth.

Description: Logo files created for a variety of different applications

Software: Illustrator